Morinda citrifolia, Indian mulberry, cheese fruit, beach mulberry – these are some of the other names of the noni plant. ‘Noni’ is a Hawaiian term. Originally from Southeast Asia, the noni plant grows in many parts of the world, including much of Polynesia and other tropical and subtropical countries.

Interestingly, noni’s Sanskrit name is Ayushka, meaning longevity. Indeed, virtually every part of the noni fruit and plant has been used for its medicinal properties. Noni fruit has a pungent smell, but it can also be eaten raw with salt. It is also cooked as curry by many of the tribal populations of Southeast Asia, Polynesia and Australia. The seeds of the noni fruit can be roasted and eaten. The protein-rich young leaves of the noni plant are sometimes eaten as vegetable as well. The leaves are also used as poultices.

It is traditionally believed that noni:

- stabilizes cholesterol at normal levels
- increases energy when consumed over a period of time
- delivers abundant antioxidants to scavenge free radicals
- helps maintain the immune system
- helps maintain a healthy heart
- supports a healthy cardiovascular system
- reduces inflammation
- enhances energy and wellbeing

The noni fruit is packed with vitamins, minerals, phytochemicals, amino acids and antioxidants. Over 150 nutraceuticals have been found in the noni fruit, including all the B vitamins, 18 amino acids, antioxidants such as vitamin C, beta carotene, calcium, linoleic acid, and minerals like magnesium, iron and potassium. Noni fruit contains a number of phytochemicals, including lignans, oligo- and polysaccharides, flavonoids, iridoids, fatty acids, scopoletin, catechin, beta-sitosterol, damnacanthal, and alkaloids.

What is particularly significant is that a rare compound known as proxeronine, a precursor of xeronine, essential for the regeneration and growth of healthy cells, is found in the noni fruit. Noni also contains an anthraquinone compound called damnacanthal, which has promising anti-cancer properties. The journal CANCER LETTER [73 (2-3) 1993, 161-166], reported that Keio University and The Institute of Biomedical Sciences in Japan observed that damnacanthal caused normal morphology and cystoskeletal structure in K-ras-NRK pre-cancer cells. Put simply, this compound found in noni fruit may possibly turn pre-cancer cells into normal healthy cells. The researchers reported that damnacanthal reversed the proliferation of cancer cells, showing an ability to block or inhibit the cellular function of RAS cells, which are considered pre-cancerous cells.

The Cancer Research Center of Hawaii has been studying noni juice health benefits with regard to cancer treatments, since a 1999 study suggested that Noni Juice helped to stop the growth of tumors. Laboratory studies have examined noni’s effect on the growth of cancerous tissue in mice. One such study in vitro found that noni reduced growth of capillary vessels sprouting from human breast tumor explants and, at increased concentrations, caused existing vessels to degenerate.

Research indicates that noni fruit stimulates the immune system, regulating cell function and cellular regeneration of damaged cells. As the Noni fruit seems to operate at the very basic and critical cellular level, noni may help to heal a wide variety of conditions.

Noni juice also contains a precursor to melanin, which enhances all body functions depending on melanin. This could explain why the prolific consumption of noni juice has been reported to reverse diabetes, macular degeneration, multiple sclerosis and Parkinson’s disease in some people.

The strong odor of the noni fruit as well as its bitter taste may make noni difficult to consume in its raw form. Fortunately, pleasant-tasting noni juice is available from some manufacturers of health supplements. While noni juice from the Polynesian islands of Hawaii and Tahiti is well-known, noni fruit grown in Hawaii is said to be the best because of the pure air, water, and volcanic soil in which they are grown. Neways Authentic Hawaiian Noni dietary supplement, for instance, uses 100 percent pure Hawaiian noni, grown far from areas where nuclear testing occurred near Tahiti in the Marquesas Islands of French Polynesia.

For the highest quality noni health supplement and best results, always choose noni products which are never fumigated with deadly chemicals or irradiated, and grown without pesticides. The authenticity of the noni product must be guaranteed by its manufacturer and should use only the Noni fruit pulp, not other parts of the noni plant.

Besides noni fruit puree, Neways Authentic Hawaiian Noni juice is enhanced with raspberry and blueberry fruit concentrate, as well as momordica fruit extract. Red raspberry delivers high levels of ellagic acid, a powerful, natural substance that supports the body’s defence mechanisms against carcinogens. Blueberry has powerful antioxidants proven to scavenge free radicals that can damage DNA molecules and lead to cancer. Mormodica fruit is an antioxidant and immune system booster which has been popular with the Chinese for centuries. You can find it in Chinese medicine shops and groceries, where it is usually better known as “lo han kuo”.

Neways Authentic Hawaiian Noni is as pure as it gets, with no added sugars, no added preservatives, colors or artificial flavors. If you can’t stomach the natural taste and smell of noni fruit, this delicious, power-packed cocktail will help you get the goodness of noni into your body. Buy it at the wholesale price here.